Our Story

Founded with a vision to revolutionize financial literacy in India, Define Financial Services Pvt. Ltd. emerged from a deep-rooted commitment to providing unbiased, research-backed advice. As an AMFI-registered mutual fund distributor, we have dedicated our journey to empowering families with transparent financial planning that puts their goals first.
With established roots in Ambikapur and a growing presence in Pune, our firm bridges the gap between complex market dynamics and personal aspirations. We believe in building long-term partnerships founded on trust, integrity, and absolute clarity, ensuring every client moves forward with confidence in their financial future.
Meet the Minds Behind Your Future

Vikas Behra
Co-Founder & CEO
Driving strategic vision and excellence at Define Financial Services for over two decades.

Ajit Singh
Co-Founder & CEO
Expertise in operational efficiency and wealth management solutions across the region.

Dr. Sarit Behra
Co-Founder & VP
Committed to client-centric services and building long-lasting investment partnerships.

Suryakant Deshpande
Co-Founder & Director
Spearheading market research and financial strategy to navigate volatile market landscapes.
Our Values & Trust Factors
700+
Satisfied Clients Empowered
Transparency
Clear, upfront communication in every investment solution we provide.
Client-First Advice
Unbiased recommendations driven by your family's future needs, not products.
Research-Backed Planning
Our strategies are built on rigorous data analysis and market insights to ensure long-term stability for Indian families.
